Working With Marsh FAQs
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Is Marsh Finance Suitable For Independent Dealers?
Yes, particularly for dealers who:
- See a wide range of customer profiles
- Want support converting more customers
- Value accessible relationships
Independent dealers often benefit from working with lenders who are approachable and flexible in how they look at deals.
That is where a relationship-led lender can make a difference.
Why Would A Dealer Or Broker Add Marsh Finance To Their Panel?
Typically, it comes down to fit.
Marsh Finance can add value where:
- Customers sit outside strict prime criteria
- Deals need a more considered approach
- Offering non-prime PCP
- Partners want a lender that is accessible and relationship-focused
It is not about replacing other lenders. It is about strengthening your panel so you can say yes more often.
How Do I Become A Marsh Finance Partner?
The process is straightforward and starts with a conversation.
From there, it typically involves:
- Understanding your business model
- Confirming regulatory and compliance requirements
- Setting up access to systems or processes
- Onboarding and initial support
The aim is to make the process clear and manageable, without unnecessary complexity.
A good first step is to speak to the partnerships team and talk through your setup.
How Much Experience Does Marsh Finance Have As A Lender?
Marsh Finance has over 50 years of experience in the UK car finance market.
That level of experience matters because it brings:
- Consistency in underwriting
- A clear understanding of different customer profiles
- Long-term relationships across the industry
For dealers and brokers, working with an established lender can provide confidence that processes, decisions, and support are built on experience rather than short-term strategy.
What Are Marsh Finance’s Partnership Criteria?
Broker Application
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FCA Authorised
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SAF Approved
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Valid ICO Licence
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Trading for over 12 months
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Review of Internal Policies
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Review of Website
Dealership First Stage Of Onboarding
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FCA Authorised
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SAF Approved
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Valid ICO Licence
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Trading for over 12 months
Dealership Second Stage Of Onboarding
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Review of Internal Policies
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Review of Website
Our onboarding process includes additional due diligence to ensure partners meet regulatory expectations and deliver good customer outcomes for our mutual customers.
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How Long Do Payouts Take With Marsh Finance?
Payout timing will depend on:
- Deal completion
- Documentation accuracy
- Any outstanding checks
In general, lenders aim to process payouts as quickly as possible once everything is in place. At Marsh Finance, if we have all the documentation we payout within one hour.
For dealers and brokers, speed and reliability of payout are critical, as they directly affect cash flow and operational efficiency.
If payout timing is a key concern, it is worth discussing this upfront so expectations are clear.
How Do You Handle Affordability Checks?
Affordability is a central part of every application.
The goal is to make sure the finance agreement is sustainable for the customer, not just approvable.
This typically involves:
- Assessing income
- Reviewing committed expenditure
- Understanding overall financial position
Where possible, this is supported through automated income verification to keep the process efficient. We return a initial decision within a second.
If additional checks are needed, further verification may be requested to ensure a fair and responsible outcome.
For partners, this helps reduce the risk of unsuitable lending and supports better long-term customer outcomes.
Do You Use Open Banking For Verification?
Yes, where it is appropriate. The approach is designed to keep the customer journey as smooth as possible.
In many cases, income and affordability can be assessed using automated verification tools without needing additional input from the customer. If those checks are insufficient, open banking may be used as a follow-up to provide a clearer picture of the customer’s financial position.
For dealers and brokers, this can act as a second opportunity to progress a deal that might otherwise not move forward. It is not the starting point for every application, but it can be a useful tool when needed.
Can Marsh Finance Help Improve Finance Penetration?
Yes, this is often one of the main reasons partners look to expand their lender panel.
Improving finance penetration usually comes down to:
- Having the right lenders for your customer base
- Structuring deals correctly
- Offering suitable products
A lender that can support customers outside strict prime criteria can help convert more opportunities that might otherwise be lost.
What Type Of Customers Does Marsh Finance Typically Support?
Marsh Finance is generally known for supporting customers who may sit outside strict prime criteria, including near-prime segments.
That can be particularly useful for:
- Independent dealers who see a wide range of customer profiles
- Brokers looking to place more complex cases
- Businesses looking to improve finance penetration rather than turning customers away
Understanding where a lender fits is important. Marsh Finance is not trying to be everything to everyone. Instead, it focuses on areas where it can add value and help you convert more customers.
Do You Offer Weekend Payouts?
Yes, weekend payouts are available.
This can make a real difference for dealers and brokers operating outside standard weekday hours, helping:
- Maintain momentum on deals
- Improve customer experience
- Reduce delays in completing transactions
For businesses that trade heavily at weekends, this is a practical advantage that supports both sales and operations.
What Technology Integrations Does Marsh Finance Support?
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DealerPortal (SalesDot).
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Auto Convert.
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Deal Trak.
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iVendi.
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Codeweavers.
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Enquiry Lab.
This means:
- Partners can work within their existing systems
- Setup is straightforward
- No complex bespoke integration is required in most cases
For dealers and brokers, this reduces friction and helps get up and running quickly.
What Support Should I Expect From A Car Finance Lender?
Support can vary widely.
At a minimum, you should expect:
- Clear communication
- Consistent underwriting
- Help when deals are not straightforward
Stronger partnerships often include:
- Account management
- Commercial guidance
- Help improving conversion
Marsh Finance positions itself as a relationship-led lender, which is particularly important for independent dealers and brokers who need accessible support.
Do You Offer Instant Soft Search Decisions?
Yes, Marsh Finance supports instant soft search decisions.
This allows dealers and brokers to:
- Assess eligibility without impacting the customer’s credit file
- Move conversations forward more quickly
- Set realistic expectations early
Soft search capability is a key part of improving customer experience and reducing unnecessary friction in the sales process.
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Does Marsh Finance Offer PCP As Well As HP?
Yes, Marsh Finance offers both HP and PCP products.
This is particularly relevant because PCP is not always widely available in non-prime or near-prime segments. Having access to both products gives dealers and brokers more flexibility when structuring deals.
It also helps improve conversion by offering customers a payment structure that suits their circumstances.
How Does Non-Prime PCP Work And Why Does It Matter?
PCP is widely available in the prime market, but far less common for customers with lower or less straightforward credit profiles.
Non-prime PCP can be valuable because it:
- Gives customers access to lower monthly payments
- Provides more flexibility at the end of the agreement
- Helps dealers and brokers offer a broader range of solutions
For partners, having access to PCP in this part of the market can improve conversion and customer choice.
It is not suitable for every customer, but where it fits, it can be a strong tool.
Do You Offer No Deposit Car Finance?
Absolutely! No-deposit options are available, provided the customer meets affordability criteria.
Deposit requirements are not fixed. They are influenced by:
- Credit profile
- Affordability
- Vehicle details
- Deal structure
For dealers and brokers, flexibility around deposits can make a meaningful difference to conversion, particularly where customers may not have savings available.
It is always best to look at the full deal rather than focusing on deposit alone.
Speak to us about 0% car finance options.
Do You Support Customers With Thin Credit Files
Yes, in many cases.
Customers with thin credit files can be more difficult to place because there is less historical data to assess. That does not always mean they are high risk. It often just means they are earlier in their credit journey.
Applications like this are typically assessed using a broader view, including:
- Affordability
- Income stability
- Overall profile rather than just credit history
For dealers and brokers, having access to a lender that can look beyond a limited credit file can help convert customers who might otherwise be declined elsewhere.
What Makes A Lender Suitable For Near-Prime Customers?
Near-prime customers often fall between mainstream and specialist lending.
A suitable lender will:
- Understand varying credit profiles
- Take a balanced view of affordability
- Offer appropriate products
This is not about lowering standards. It is about applying the right level of flexibility where it makes sense.
For dealers and brokers, having this type of lender available can make a significant difference to conversion.
What Finance Amounts And Terms Does Marsh Finance Offer?
Marsh Finance offers finance packages between £2,000 and £30,000.
Contract durations typically range from:
- 24 to 60 months
This range allows flexibility across different customer needs and vehicle types, while keeping agreements within manageable and realistic parameters.
What Vehicles Will Marsh Finance Fund On HP?
We provide seven tiers of HP finance, ranging from £2,000 to £30,000. We offer finance on vehicles up to 100,000 miles with a maximum vehicle age of 11 years (at the start of the agreement).
This gives dealers and brokers flexibility when working with a wide range of used vehicles.
It is particularly useful for independent dealers and those operating in the used car space.
What Vehicles Will Marsh Finance Fund On PCP?
We offer 4 tiers of PCP finance, ranging from £2,000 to £30,000. We offer finance on vehicles up to 100,000 miles with a maximum vehicle age of 5 years at the start of the agreement and 7 years at the end of the agreement. PCP has slightly tighter criteria compared to HP, reflecting how the product is structured.
PCP has slightly tighter criteria compared to HP, reflecting how the product is structured.
For dealers and brokers, understanding these limits helps ensure deals are set up correctly from the outset.
How Many Tiers Of Finance Does Marsh Finance Offer?
Marsh Finance offers:
- Seven tiers of HP finance
- Four tiers of PCP finance
This tiered structure allows for:
- A broader range of customer profiles
- More flexibility in pricing and approvals
- Better alignment between risk and product
For partners, this helps improve conversion by covering more scenarios within a single lender.
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What Do Car Finance Lenders Look For When Onboarding A New Dealer Or Broker?
Most lenders will look at a mix of:
- Your business structure and trading history
- Regulatory permissions where required
- How you handle customer introductions
- Your compliance processes
- Expected deal volumes
They are also assessing whether your business aligns with their risk appetite and customer profile.
For a lender like Marsh Finance, the relationship aspect also matters. It is not just about volume. It is about building a partnership that works commercially and operationally.
How Do Brokers & Dealers Decide Which Lenders To Add To Their Panel?
Brokers are usually looking at:
- Lender fit across customer types
- Underwriting consistency
- Payout reliability
- Ease of communication
- How quickly deals progress
They are also thinking about panel balance. Having a mix of prime, near-prime, and specialist lenders is important.
Marsh Finance can play a role where brokers or dealers need more flexibility for customers who fall outside strict criteria.
How Should I Carry Out Due Diligence On A Car Finance Lender?
You should look at:
- Regulatory status
- Track record
- Product range
- Customer fit
- Support structure
- How transparent they are
You should also speak to them directly. The way a lender answers questions often tells you more than their website.
You can speak to Marsh Finance directly here.
Will Marsh Finance Work With My Existing Systems?
In most cases, yes.
Because Marsh Finance integrates with widely used industry platforms, partners can usually:
- Continue using their current systems
- Avoid complex setup processes
- Get started quickly
This is particularly important for:
- Larger dealer groups with established workflows
- Brokers managing multiple systems
The aim is to fit into your process, not force you to change it.
Speak to us about your system setup.
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How Do I Become SAF Approved And Why Does It Matter?
SAF (Specialist Automotive Finance) approval is awarded by the Finance & Leasing Association.
To become SAF approved, individuals typically need to:
- Complete SAF training modules
- Pass an assessment
- Demonstrate understanding of compliant sales practices
For dealers and brokers, SAF approval helps:
- Show commitment to treating customers fairly
- Support compliance with regulatory expectations
- Build trust with customers and lenders
Marsh Finance requires all partners to be SAF approved.
What Role Does Compliance Play When Choosing A Lender?
Compliance is central.
You need to be confident that your lender:
- Supports fair customer outcomes
- Aligns with Consumer Duty expectations
- Provides clear processes around affordability and vulnerability
A lender should not just fund deals. It should help you stay on the right side of regulation.
Working with lenders that understand this reduces risk for your business.
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How Do I Choose The Right Car Finance Lender For My Dealership Or Broker Panel?
Choosing a lender is not just about acceptance rates or commission. It comes down to fit.
You need to look at:
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The type of customers you typically deal with
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Whether the lender supports that credit profile
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How consistent their underwriting is
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How easy they are to work with day to day
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How well they support you commercially and from a compliance point of view
Some lenders focus on prime customers only. Others, like Marsh Finance, operate in areas of the market that are often underserved, including near-prime customers.
If you’re finding that you’re having to turn customers away due to finance declines, book a call with our team to explore non-prime options.
It is also worth considering how the lender behaves when things are not straightforward. That often tells you more than headline rates or products.
What Should Large Dealer Groups Look For In A Lender?
Larger groups tend to focus more on:
- Consistency of underwriting
- Scalability
- Reporting visibility
- Process efficiency
They need lenders that can operate reliably at volume.
At the same time, having lenders that cover different customer segments remains important to avoid lost opportunities.
How Important Is Communication Between A Lender And A Partner?
It is critical.
Poor communication leads to:
- Delayed deals
- Confused customers
- Lost sales
Good communication improves:
- Speed
- Confidence
- Customer experience
This is often one of the biggest differences between lenders.
Can Working With The Right Lender Improve Profitability?
Yes, in several ways:
- Higher conversion rates
- Better finance penetration
- Fewer lost deals
- More appropriate product matching
The right lender does not just approve deals. It helps you structure them properly.
What Questions Should I Ask Before Adding A Lender To My Panel?
Some of the most useful questions include:
- What type of customers do you support best?
- How consistent is your underwriting?
- How quickly do deals progress and pay out?
- What support do you offer partners?
- How do you approach compliance and customer outcomes?
The answers will help you understand whether the lender is a good fit for your business.
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What Documentation Is Typically Required For Car Finance Approval?
Documentation requirements can vary depending on the customer and the level of verification needed.
In many cases, approvals can be supported through automated checks. Where additional verification is needed, this may include:
- Proof of income
- Bank statements
- Identification documents
- Proof of address
The aim is always to keep the process as straightforward as possible while still meeting regulatory and affordability requirements.
For dealers and brokers, understanding what may be required upfront helps avoid delays later in the process.
What Makes A Strong Proposal To A Car Finance Lender?
A strong proposal is clear, complete, and well-structured.
That usually means:
- Accurate customer information
- Realistic affordability
- Appropriate vehicle selection
- A deal structure that fits the customer’s profile
Incomplete or inconsistent applications are one of the main reasons deals slow down or fail.
For dealers and brokers, taking a bit more time upfront to build a solid proposal can significantly improve outcomes.
How Can Dealers Reduce Declined Finance Applications?
Reducing declines usually comes down to a combination of:
- Working with the right lenders for your customer base
- Structuring deals appropriately
- Setting realistic expectations early
Common issues that lead to declines include:
- Overstretched affordability
- Mismatched lenders
- Incomplete or inaccurate applications
Improving this is not just about approvals. It is about understanding where deals are most likely to work and focusing effort there.
Partners who take this approach tend to see better conversion and a smoother process overall.
Can Value-Added Products Be Included In The Finance?
Yes, value-added products can be funded within the agreement.
This can include items such as:
- Warranties
- Other relevant add-ons
For dealers and brokers, this creates an opportunity to:
- Increase deal value
- Improve customer protection
- Offer a more complete package
It also helps streamline the process by keeping everything within a single agreement.
What Is A Rate-For-Risk Approach, And How Does It Work?
A rate-for-risk approach means the interest rate offered reflects the individual customer’s risk profile.
Rather than a one-size-fits-all rate, this allows:
- More customers to be considered
- Pricing that aligns with risk
- Greater flexibility across different credit profiles
For dealers and brokers, this can help increase conversion by giving more customers access to finance, even if their circumstances are not straightforward.
What Does “One Scorecard For PCP And HP” Mean?
It means the same underlying credit assessment is used across both PCP and HP products.
This provides:
- Consistency in decision-making
- Clearer expectations for dealers and brokers
- A more straightforward process when structuring deals
Instead of navigating completely different criteria for each product, partners can work with a more unified approach.
What Does “Quote On Max Repayment, Not Vehicle” Mean?
This approach focuses on what the customer can realistically afford, rather than starting with the vehicle price.
By quoting based on maximum repayment:
- Deals are built around affordability first
- Customers are less likely to be overstretched
- The process becomes more aligned with responsible lending
For dealers and brokers, this can help:
- Set clearer expectations
- Reduce failed deals later in the process
- Improve overall customer outcomes
How Important Is Lender Fit For Improving Finance Conversion?
It is one of the biggest factors.
If your lender panel does not match your customer base, you will lose deals. That often shows up as:
- Declined applications
- Slow responses
- Poor customer journeys
Working with lenders that understand your customer profile can improve:
- Approval rates
- Customer experience
- Overall profitability
That is where lenders operating in the near-prime space can make a real difference.
How Does Underwriting Work With A Lender Like Marsh Finance?
Underwriting varies across lenders, but broadly it involves assessing:
- Affordability
- Credit history
- Stability
- Overall risk
Some lenders rely heavily on automated scorecards. Others combine automation with human oversight.
Marsh Finance can deliver instant decisions within a second.
Consistency is key. Dealers and brokers need to understand what will and will not work so they can properly structure deals.
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Our team are on hand to support any queries you might have.
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By Phone
01706 751 273
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