The Forecourt Sweet Spot: Near-Prime Market Opportunities 

The near-prime market is one of the fastest-growing segments in the car finance market. As prime lenders tighten criteria, many customers are now falling out of the prime lending category, with no one there to pick them up. The result? Thousands of potential deals lost.

The solution? A lender that prioritises near-prime customers. Marsh Finance has supported near-prime customers for over 50 years, offering flexible, exclusive finance products tailored to each customer.

As a car dealer, you’re already well aware of the loss of business every day from prime lending rejections. Strict prime credit scoring leaves young buyers, self-employed customers and those with thin credit histories out in the cold, meaning no business for you. For a dealer, incorporating near-prime lending opens up this market, helping you convert near misses into written deals.

The near-prime market and its opportunities bring with it:

✅ Increasing finance penetration

✅ Reducing customer drop-off

✅ Improving stock turn

✅ Increasing PCP opportunities

✅ Greater PCP renewal opportunities in 2-4 years

✅ Helping dealerships reach a wider customer base