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Car Buying Scams: What You Need To Know Before You Click “Buy”

Written by Jamie Burgoyne | Jul 15, 2025 12:29:53 PM

Let’s be honest, buying a car online has never been easier, especially with thousands of listings across Facebook Marketplace, Instagram, Gumtree, and other platforms. But with convenience comes risk. And the last thing you want is to hand over your hard-earned cash only to find out… the car (or the seller) isn’t real.

At Marsh Finance, we work with thousands of buyers every year, and we’ve seen how smart scammers are getting. So, whether you’re browsing listings on social media or looking for a private sale, here’s everything you need to know about common car buying scams and how to protect yourself.

✍️ Quick answer: what are the most common car buying scams?

✍️ Why are car buying scams on the rise?

✍️ How to spot a car buying scam

✍️ Buying a car off Facebook or Instagram

✍️ Top tips to avoid car buying scams

✍️ How finance can help you

✍️ What to do if you think you've been scammed

✍️ If it feels off, walk away

✍️ FAQs

🚩 Quick Answer: What Are The Most Common Car Buying Scams?

Here's what to watch out for:

  • Facebook Marketplace scams involving fake listings or cloned ads
  • Sellers asking for a deposit to “hold” the car, then disappearing
  • Cars advertised at unrealistically low prices to tempt buyers
  • Fake paperwork (like MOTs or V5C logbooks)
  • Clocking scams where the mileage has been illegally rolled back
  • Sellers using stolen or write-off vehicles
  • Phishing links pretending to be legit websites or finance companies

Why Are Car Buying Scams On The Rise?

Because scammers know where people are shopping… and these days, that’s online. Especially on:

  • Facebook Marketplace
  • Instagram ads and stories
  • WhatsApp groups
  • eBay or Gumtree
  • Online classified ads that don’t verify sellers

It’s easy for scammers to clone listings from real dealers, use stock photos, or pretend to be private sellers. And because cars are high-value items, one scam can mean thousands lost.

✅ How To Spot A Car Buying Scam

1. The Price Seems Too Good To Be True

If a £10,000 car is being offered for £4,000, it’s probably not your lucky day… it’s a red flag. Scammers use low prices to lure buyers quickly.

2. They're Rushing You To Pay A Deposit

If someone says “I’ve had loads of interest, send a deposit now to hold it”, stop. That’s a classic scam move.

3. They Refuse To Let You See The Car In Person

If the seller won’t give you a proper viewing, test drive, or even a video call to show the vehicle, chances are the car doesn’t exist.

4. They're Vague About Paperwork

Missing V5C logbook? No MOT history? Excuses like “I’ve just moved house” or “the docs are with my mate” are not worth the risk.

5. They Want Payment Through A Sketchy Link Or App

Scammers often send payment links via email or WhatsApp, posing as a “reputable finance company.” If in doubt, check the company directly, and never pay through unknown links.

Looking for safe car finance? Here’s what reputable companies look for in a car finance application.

🧠 Real Talk: Buying A Car Off Facebook Or Instagram

We get it, there are real bargains out there. Facebook Marketplace is packed with legit listings, especially for used cars. But here’s what scammers count on:

  • You’re in a rush to buy
  • You’re emotionally invested in “the deal”
  • You’re less likely to run checks when messaging through a social app

Always meet in person, bring someone with you, and never pay for a car you haven’t seen. And don’t forget to check the car’s MOT history on GOV.UK and run an HPI check to make sure it’s not stolen or written off.

🔐 Top Tips To Avoid Car Buying Scams

✅ Research the seller

Google their name or phone number, and if they’ve scammed someone before, it may show up.

✅ Don’t be pressured

Legit sellers won’t push you to send money before you’ve seen the car.

✅ Always view the car

See it. Test drive it. Ask questions. If they refuse, walk away.

✅ Check documents

Ask for the V5C logbook and match the name and address to the seller’s ID.

✅ Use secure payment methods

Never transfer money via Western Union, PayPal “friends and family,” or links from strangers.

💡 Bonus Tip: Finance Can Actually Protect You

Using regulated car finance can offer more protection than a cash purchase. Lenders like Marsh Finance carry out checks on the vehicle and seller, reducing your risk of fraud.

Not sure if you’ll be accepted? Here’s what you need to know about credit scores and car finance.

🚨 What to Do If You Think You’ve Been Scammed

  1. Stop all communication with the seller immediately
  2. Report the scam to Action Fraud (UK's national fraud reporting centre)
  3. Contact your bank to see if they can recall the payment
  4. Gather all the evidence, messages, screenshots, listings
  5. Inform the platform (e.g. Facebook, Gumtree) so they can take the ad down

Final Thoughts: If It Feels Off, Walk Away

Car buying should be exciting, not stressful. But with so many scams out there, a little caution goes a long way.

If you’re not sure, trust your gut. And if a seller is giving you the run-around, remember, the right car (and the right deal) will never come with that much pressure.

Looking for peace of mind when buying a car?
Talk to the team at Marsh Finance. We work with trusted dealerships and vetted vehicles, so you can focus on the car, not the worry. Check out your finance options today without impacting your credit score.

Car Buying Scams FAQs